Hispanic Market and Culture Training 

If you want to reach the Hispanic Market in the USA, or if you want to improve and target your existing efforts, we can help.

Learn the latest demographic research on this growing market. Then, become familiar with specific Hispanic and Latino cultural patterns and motivators. These tools can be applied whether you're marketing to, managing, hiring, or serving Hispanics.

A few FAQs answered in this training:

Who are Hispanics and Latinos?
Can they be considered one market?
Where and why is there such rapid population growth?
What are Hispanic cultural characteristics that influence thinking and preferences?
Do they all speak Spanish? Do I need to translate everything?
Do they prefer the term "Hispanic" or "Latino"?
What are Hispanics' economic patterns and buying habits?
What are their concerns?
What are their political and moral views?
How can I reach them?
How can I work with them better?
What will not work in trying to reach or motivate them?

Hispanic Market and Hispanic Culture Training is available in 2-hour Briefing, 4-hour Seminar, and 8-hour Workshop formats.

A note about the presenters: Our associates are multilingual professional interculturalists with years of cross-cultural experience in Latin America and professional education in cross-cultural sciences. See client list.

Learn more benefits and view sample contents of our 8-hour Hispanic Market and Hispanic Culture Workshop by downloading this PDF: Hispanic Market and Culture Workshop