Mr. Edward Retta of Cross Culture Communications
Is Available as a Keynote Speaker or Presenter for

National Hispanic Heritage Month

Dynamic, thought-provoking, interculturalist
Fluent in English, Spanish, Portuguese

Expert on multiple cultures
Hispanic-American with 25 years experience with people from 45 countries

• Who are the Hispanics?
• Which term: Hispanic or Latino?
• Where do they live?
• Why is the Hispanic population important? citizens?
• What are they like?
• What are the key differences between Hispanics and non-Hispanics?
• What are the greatest challenges for serving this market?
• How should one go about building relationships with Hispanics?
• Are there significant differences between how Hispanics and non-Hispanics relate to others?
• How are they different?
• What percentage speak English?
• How can I hire them?
• How can I sell to them?
• What does not work with them?
• Are they Republicans or Democrats?

To Book: Call Bren at Behavioral Sensibilities
214-342-9412 or Bren@BehaveSense.com

Edward Retta Edward Retta is a new type of professional for the global age called an Interculturalist. Over 25 years he has worked in 45 countries. During eight years with a British NGO, he designed cross-cultural training for staff from 60 nations. A globalist of Mexican-American heritage, Retta specializes in cross cultural competencies. His work has ranged from cross cultural health care to coaching on how to work with Russians for NASA's International Space Station.

Retta speaks fluent Portuguese, Spanish and survival German. He also studied Arabic and Japanese. He has conducted crosscultural training and consulting for major international companies and many non-profits. Retta traveled throughout the Arabian Gulf, days before the war in Iraq to support humanitarian efforts in the region. He recently spoke in the national forum, The People Speak: America Debates its Role in the World, sponsored by the Rockefeller Fund and the United Nations Foundation, supporting "grassroots community involvement in foreign policy."

Retta has published many articles on global diversity and cultural best practices. He has been International and Cultural Advisor for the Hispanic Journal and Director for South America for Business Horizons magazine. In a 1996 publication, he accurately predicted that Vicente Fox would become President of Mexico - unthinkable at the time. Edward co-authored a series about cross-cultural management for HR professionals, published on-line.

A frequent guest lecturer, Retta has spoken on intercultural management at universities in the USA, Europe, Africa and South America. In Germany, at Katholische Universität, he teaches Cross Cultural Marketing. His course is ranked as one of the top 5 in the business faculty. Since 1994, Retta has taught courses on Islam and Muslim awareness. Educated in the USA and in the UK, he earned a BSc. in Psychology and Management from Texas A&M and an Honors MA in Cross-Cultural Ministry from Dallas Theological Seminary. At the DTS, Retta mentored small groups in Spiritual Formation. He completed thesis research at Oxford University in England, and the by-invitation, International Leadership School of Operation Mobilization in Wales. He earned the Certificate in International Assignments from the ERC.

Retta was selected as Moderator for an international symposium on Latino cultural identity called New Mundos 2000, co-sponsored by the National Endowment for the Arts. He helped develop a series of CD Roms entitled, Cultural Interviews with Latin American Executives with the University of Texas. Edward is on the Advisory Board of the Latino Cultural Center as Chair of Humanities and Education. His company, Cross Culture Communications, consulted for NBC TV (a GE subsidiary) on its integration of the Telemundo network.

Retta is a member of the Society for Intercultural Education Training & Research (SIETAR), Dallas HR - the professional society for Human Resources (SHRM), and the Japan-America Society. He lives in Dallas, Texas and has 3 daughters. In 1988, Retta survived the shipwreck of the MV Logos (Malta) in disputed waters, near Cape Horn. He assisted the Chilean Navy in the official enquiry.

His e-mail is eretta@crossculturecommunications.com