Hispanic Heritage Month Speaker

Edward Retta: Engaging – Passionate – Informative

Call: 214.394.3000 or EMAIL

For the past 20 years, Edward Retta has been consulting, coaching, speaking and writing on the essential cross-cultural issues of our time. He is uniquely qualified to address Hispanic & Latino Heritage, Hispanic Markets, business in Latin America and immigration. He founded Cross Culture Communications in 1994.

A second-generation U.S. native of Mexican heritage, Edward's global experience in 55 countries has given him a unique perspective on the USA, its relationship with Mexico, Latin America and immigration.

Even while studying at Oxford, Edward has never forgotten his roots. His father hitchhiked to Austin, Texas from Mexico as a teenager. He saw many family members drafted into war and watched one of them later found three companies and make millions. From his first job as a dishwasher to lecturing at the US Air Force's Air War College, and consulting for multinational companies, Edward's adult life has been dedicated to cross cultural understanding. He is passionate about bridging the gaps between the Hispanic community he was raised in and mainstream USA.

Edward has brought his straightforward, no-nonsense style to companies including Daimler-Chrysler, PriceWaterhouseCoopers, NBC/Telemundo and Nokia, helping them understand and work with people from around the globe.

Highlights of Edward's Hispanic and Latin American experience:

• Co-founder of the Latino Cultural Center, Dallas, Texas
• Named a "New Hispanic Leader" by Al Dia Newspaper and the Dallas Hispanic Chamber of Commerce
• Worked in 14 countries in Latin America; two daughters born in South America
• Faculty to develop young leaders in Nokia, Latin America
• Co-Chair of the Jewish - Latino Alliance, a US public policy group
• Director for South America, Business Horizons magazine
• Cultural Advisor, Hispanic Journal a USA publication
• Fluent in Spanish and Portuguese
• BSc in Psychology & Management, MA in Cross-Cultural Ministry, Texas A&M University, Dallas Seminary, Oxford University – UK

Topics he is frequently asked to address:

• The Hispanic population in the USA –
  Who are they? How do they think?
• Why is the Hispanic Population Growing So Fast?
• Hispanic Growth; Threat or Opportunity?
• Hispanic Generations in the Workplace/Marketplace
• How to Hire and Manage Hispanics
• Education, the Great Hispanic Challenge
• How to Create Better Engagement With Latinos
• How to Market and Sell to Hispanics
• Hispanic and Latino Culture for Dummies
• Hispanic Demographics 101, language, religion, consumer habits, politics
• Latino Culture Here (USA) vs. There (in the region)