Aetna, Inc.
We provided training for 400 staff on Reaching Emerging Markets in the USA. We trained staff from sales, customer service and management on how to understand and reach U.S. Latinos, Asians and African-Americans. Of 201 evaluations written by participants, 92% rated the seminars as "good" or "excellent"

"Cross Culture Communications presented a very powerful message demonstrating how we as Americans come across to the rest of the world and how, if we expect to reach populations in new and emerging market places, [we] must pay attention to our image and our message. Bottom line is that the marketplace is changing and this is the market that we will be targeting with our interventions. This was a great place to begin but it must become part of everything we do in the future."
--D. Moskowitz, RNC, Aetna
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Business Horizons Magazine
Market Development and Editorial Content: CCC traveled to South America with Business Horizons magazine to conduct interviews, produce a series of articles, promote the magazine and find commercial support for editorial country profiles.

"We would not have had the kind of success we had without Edward Retta's guidance. It was his knowledge, background and network of contacts that encouraged us to go ahead…He always brought more to the table than we expected. I recommend his presence and guidance on any such project."
Gus Mercado, Publisher and CEO
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City of Arlington, Texas
Cross Cultural Customer Service: Through a series of interactive workshops, City of Arlington workers in departments including Parks and Recreation, the public Libraries system and the Housing Authority learned how to attend to the needs of patrons from Asia and the Middle East.
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City of Dallas, Mayor's Trade Mission
Commercial Diplomacy: CCC's managing partner was an officially invited delegate representing Dallas on the Mayor's Trade Mission in South America. Retta gave cultural business briefings to delegates from American Airlines, CSW Energy, DFW Airport and Ensearch Corporation.

"Edward, Thank you for your participation and support of the South America Trade Mission. It was a great success." -Dallas Mayor Ron Kirk
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City of Dallas, Office of Cultural Affairs
New Mundo Symposium. CCC provided simultaneous interpretation and a bilingual, bi-cultural emcee for a premier, live-broadcast international conference co-sponsored by the Texas Arts Commission and the National Endowment for the Arts. We also provided basic intercultural training for Cultural Affairs staff.
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Daimler-Chrysler
Doing Business Cross Culturally. Before DaimlerChrysler could launch the new PT Cruiser, we helped teams of engineers, managers and technicians learn how to work with Mexicans in their factories in Mexico. With our partner, PALS International of Detroit, we realized a series of seminars which were highly valued by DaimlerChrysler’s North American workers.

Quotes from DaimlerChrysler employees:
“The word on the ‘street’ is get in here and take this course!”
“I took a similar course a few years ago and this is vastly better.”
“I found the 8 Dimensional Model (of cross cultural understanding) especially useful.”
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Dallas Concilio
We run an ongoing non-profit seminar series on Cross-Cultural Health Care, Working with Latinos, and Marketing to Latinos and Hispanics in partnership with this United Way agency.
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EDS
Global Leadership Development: Twice annually, global high-tech firm, EDS recruits “cream of the crop” graduates from top universities into a 2-year management training program with international, rotation assignments. We provided their cross cultural business orientation using our proprietary model for understanding global cultures.
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Motorola
Doing Business in Latin America: Argentina, Brazil, Chile, Colombia and Mexico. We have trained for Motorola as country experts in seminars conducted by Training Management Corporation for North American staff members working in Latin America.
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NBC TV
In response to its aquisition of Telemundo, NBC asked us to provide several day-long training seminars to managers at stations in Dallas and Los Angeles. We consulted with and trained about 70 key NBC managers, helping them understand values and motivators of Latinos.
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NEC
Through a grant from the Dallas Community College District, we provided a series of day-long seminars in Intercultural Communication and the fundamentals of working with the Japanese.
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Nortel Networks
Cross Cultural Training. Through our Canadian partner, FGI, we have provided several hundred cross cultural training programs for Nortel Networks staff deployed in Asia, Africa, the Middle East, Europe and South America. Client satisfaction ratings are 85% “Excellent” with another 11% rating our services “Very Good.”

“We have been extremely satisfied with the high quality of trainings provided. (Cross Culture Communications) are highly capable and qualified cross-cultural trainers. FGI has tremendous respect for this company’s integrity, conscientiousness, and professionalism.” –Judi Zifkin, Director Cross Cultural Training.
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PriceWaterhouseCoopers
Cross Cultural Office Management. With our partner in Germany, CultureWaves, we are teaching senior PA’s how to manage for today’s global business. Read the summary by PWC journalist, Michael Neuer.
(We’ll send an e-copy from Germany)
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Tony & Guy, TIGI Linea
We localized promotional and product packaging texts for the Canadian and Mexican markets. This entailed putting U.S. - specific “Gen Y” language into French and Spanish in a clear format with pizzaz.

Your work is, “Simply marvelous, darling.” –TIGI marketing
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U.S. Commerce Department
Managing Cultural Differences for the U.S. Commerce Department’s Global Market Series Import/Export Certificate Program.

“The International Trade Center produces numerous public training programs annually, and your cross cultural programs have consistently received our highest customer satisfaction ratings.” -Elizabeth Harris, Director of International Trade.

seminar participants say:
“Ed was one of the most effective and enjoyable speakers from all the sessions. Great speaker, clear…precise…to the point…made everything easy to understand and follow. A lot of knowledge to give… Made it fun to learn and understand.”
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