In response to its acquisition of Telemundo, NBC asked us to provide several day-long training seminars to managers at stations in Dallas and Los Angeles. We consulted with and trained about 70 key NBC managers, helping them understand values and motivators of Latinos.

 

 

 
 
 

“Cross Culture Communications presented a very powerful message demonstrating how we as Americans come across to the rest of the world and how, if we expect to reach populations in new and emerging market places, [we] must pay attention to our image and our message. Bottom line is that the marketplace is changing and this is the market that we will be targeting with our interventions. This was a great place to begin but it must become part of everything we do in the future.”
–D. Moskowitz, RNC, Aetna

We provided training for 400 staff on Reaching Emerging Markets in the USA. We trained staff from sales, customer service and management on how to understand and reach U.S. Latinos, Asians and African-Americans. Of 201 evaluations written by participants, 92% rated the seminars as “good” or “excellent”

“The word on the ‘street’ is get in here and take this course!”
“I took a similar course a few years ago and this is vastly better.”
“I found the 8 Dimensional Model (of cross cultural understanding) especially useful.”
–Quotes from DaimlerChrysler employees

Doing Business Cross Culturally. Before DaimlerChrysler could launch the new PT Cruiser, we helped teams of engineers, managers and technicians learn how to work with Mexicans in their factories in Mexico. With our partner, PALS International of Detroit, we realized a series of seminars which were highly valued by DaimlerChrysler’s North American workers.