In response to its acquisition of Telemundo, NBC asked us to provide several day-long training seminars to managers at stations in Dallas and Los Angeles. We consulted with and trained about 70 key NBC managers, helping them understand values and motivators of Latinos.          

“Cross Culture Communications presented a very powerful message demonstrating how we as Americans come across to the rest of the world and how, if we expect to reach populations in new and emerging market places, [we] must pay attention to our image and our message. Bottom line is that the marketplace is changing and this […]

“The word on the ‘street’ is get in here and take this course!” “I took a similar course a few years ago and this is vastly better.” “I found the 8 Dimensional Model (of cross cultural understanding) especially useful.” –Quotes from DaimlerChrysler employees Doing Business Cross Culturally. Before DaimlerChrysler could launch the new PT Cruiser, […]