“Cross Culture Communications presented a very powerful message demonstrating how we as Americans come across to the rest of the world and how, if we expect to reach populations in new and emerging market places, [we] must pay attention to our image and our message. Bottom line is that the marketplace is changing and this is the market that we will be targeting with our interventions. This was a great place to begin but it must become part of everything we do in the future.”
–D. Moskowitz, RNC, Aetna
We provided training for 400 staff on Reaching Emerging Markets in the USA. We trained staff from sales, customer service and management on how to understand and reach U.S. Latinos, Asians and African-Americans. Of 201 evaluations written by participants, 92% rated the seminars as “good” or “excellent”